Let's talk about the foundation? As in construction, this stage should not be ignored. Moreover, you should pay a lot of attention to it in order to achieve your goals faster. So, here are three key aspects of marketing strategy that we start each project with
We define the brand's philosophy and values. How does this product differ from others? What values does it "promote"? What emotions are accompanied by? This stage allows us to attribute a certain character and features to our product. It is, at first glance, invisible to the audience, but believe me, its absence will definitely negatively affect the product, because it will be faceless.
Developing a communication strategy. Understanding the nature of the product, we look for the best opportunities to show it. An advertising and PR strategy will help to proper presentation of your facility.
Creating a product. We believe that successful marketing and effective sales are about the product. And that's where we cannot do without
the thorough research of the market. To what extent does what we offer meet the needs of the target audience? What additional cost will the customer receive? The quality characteristics are at least as important as a well-formed pricing policy.
This is just the beginning. Then there are the next stages of work on the "face" of the brand and the daily and painstaking work on the ability to show this "face" to the right people and at the right time - your target audience.